About us

Welcome to Rugatlas, where tradition meets artistry, and every piece tells a story.

 

In the small, picturesque village of Idaouzdout, nestled in the heart of Morocco's Anti-Atlas Mountains, my mother began her journey as an artisan. Using traditional tools passed down through generations, she wove more than just fabrics , she wove stories, heritage, and the spirit of our Berber culture into every piece. Inspired by the beauty of nature surrounding our village majestic mountains, vibrant wildflowers, and golden sunsets , each handmade headgear she creates carries the essence of our land.

For my mother, weaving wasn’t just a craft; it was her way of preserving the traditions of our Amazigh ancestors. Yet, it was also a means to improve her income and provide for our family. With limited resources and opportunities in our remote village, her artistry became a beacon of hope. She dreamed of sharing her work with the world , not just as a product, but as a symbol of resilience, culture, and authenticity.

This dream gave birth to Rugatlas. Our brand is a bridge between the rich traditions of Idaouzdout and the modern world. By bringing her artisanal headgear to an international audience, Rugatlas celebrates her craftsmanship and ensures that her legacy thrives far beyond the borders of our village.

When you purchase a Rugatlas headgear, you’re not just buying a handmade product , you’re becoming part of a story. You’re supporting a Berber woman’s passion, preserving a centuries-old craft, and empowering a family. Every piece you own is a testament to love, tradition, and dedication, made by my mother’s hands with the care and detail only she can provide.

By choosing Rugatlas, you’re helping keep the art of traditional weaving alive and uplifting a Berber mom who dreams big from her small workshop in Idaouzdout. Together, we can make her vision of sharing Amazigh heritage with the world a reality. Thank you for supporting her journey and helping us bring this beautiful craft to your home.